Between cultural mosaics and institutional practices. Between cultural mosaics and institutional practices. Attempting to build a model of intercultural public communication.

Abstract

Introduction: There is still too often a tendency to consider issues related to culture and cultural diversity as mere narrative objects rather than as complex communicative content, which is fundamental to the care of the institutional public sphere. Objectives: The aim of this article is to reflect on these simplifications and to go beyond common views and binary narratives of (public) discourse. Methodology: Through a background and descriptive analysis of the literature on the topic, we will question how public administrations can best implement social inclusion initiatives. A general definition of Intercultural Public Communication (CIP) will be proposed, highlighting current critical issues and future challenges. Results: the relationship between communication and the migration phenomenon and the more general challenges of interculturality lead us to reflect on another often underestimated (or even neglected) aspect, namely, how public administrations can best implement social inclusion initiatives. Discussion: Greater attention to intercultural integration on the part of territorial authorities can be a fundamental opportunity to adopt targeted communication strategies aimed at informing citizens and meeting their needs through communication channels that are accessible to all. Conclusion: In media and political circles, the logic of sharing and showcasing can not only highlight the existence of altruistic personalities within institutions, but the digital space itself seems to be open to altruistic values and creative media practices.