How does the Chilean Ministry of Health communicate about cancer? Analysis of Facebook and Instagram posts from 2018 to 2023
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Javier Abuín-Penas
jabuin@uvigo.es
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Claudia Montero Liberona
clmonter@uc.cl
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DOI:
https://doi.org/10.56754/0718-4867.2023.3407Abstract
Introduction: This study inquired about the communication messages on social media sites Facebook and Instagram issued by the Ministry of Health of Chile about cancer during the period 2018-2023. Objectives: To explore the content of the messages based on the types of content and framing or media framing on cancer of the messages issued by the Ministry of Health of Chile. Methodology: From a universe of 14,644 publications, a sample of 354 results was analyzed. Results: In general, a low presence of the cancer disease was detected in the social networks studied. Discussion: For the most part, the types of content of communication messages correspond to an initial and preventive phase of the disease; meanwhile, media frames were primarily positive. Conclusions: This study verified the lack of further development of specialized communication in the field of cancer in Chile.
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Copyright (c) 2023 Javier Abuín-Penas, Claudia Montero Liberona
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