The Mexican communicative model of COVID-19: politics and science in TV
-
Iván Facundo Rubinstein
ivanfacundo88@gmail.com
Downloads
DOI:
https://doi.org/10.4067/S0718-48672022000100223Abstract
This article analyzes the Mexican government's political communication in managing the COVID-19 pandemic. We take the daily evening conferences as a starting point, a space in which political and scientific discourses are in tension. Moreover, in these conferences, the government built a narrative that sought to gain support and legitimize the sanitary actions of the federal government, which was criticized for being limp and inefficient. We do a discursive analysis from the socio-semiotic approach and postulate the didactic model of governmental communication.
Palabras Clave
ANDRADE, P., FLORES-GONZÁLEZ, R., & PABLO-CONTRERAS, M. (2021). Las conferencias mañaneras y el monitoreo de medios. UVserva, (12), pp. 153-168. https://doi.org/10.25009/uvs.vi12.2797
ARÉVALO-MARTÍNEZ, R. I., PRADO-FLORES, R., & GÓNGORA-CUEVAS, G. E. (2021). Nueva teoría estratégica de comunicación y biopolítica en México ante la COVID-19: Proyecto de salud solidaria ES POR TI. Razón y Palabra, 24(110), pp. 113-137. https://doi.org/10.26807/rp.v25i110.1723
BOURDIEU, P. (2000). Sobre el Campo Político. Presses Universitaires de Lyon.
CASASOLA, M. S. (2020). Covid-19: Comunicar las ciencias desde la incertidumbre. Temas y Debates, 40(1), pp. 159-164.
http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S1853-984X2020000300017
CRESPO, I. & GARRIDO, A. (2020). La pandemia del coronavirus: Estrategias de comunicación de crisis. Más Poder Local, (41), pp. 12-19.
https://dialnet.unirioja.es/descarga/articulo/7407214.pdf
FINOL, J. C. (2008). Discurso, Isotopía y neo-Narcisimo: Contribución a una Semiótica del Cuerpo. Telos, 10(3), pp. 383-402.
https://www.redalyc.org/pdf/993/99318197003.pdf
GARCÍA-SANTAMARÍA, J. V., PÉREZ-SERRANO, M. J., & RODRÍGUEZ-PALLARES, M. (2020). Portavoces oficiales y estrategia audiovisual en la crisis de la Covid-19 en España. Profesional de la Información, 29(5), pp. 1-17.
https://doi.org/10.3145/epi.2020.sep.13
GUZMÁN, A. (2010). Reflexiones encarnadas: cuerpos que se piensan a sí mismos. DeSignis. Publicación de la Federación Latinoamericana de Semiótica (FELS), 16, pp. 22-32. https://www.designisfels.net/wp-content/uploads/2021/05/i16.pdf
HATCHER, W. (2020). A Failure of Political Communication Not a Failure of Bureaucracy: The Danger of Presidential Misinformation During the COVID-19 Pandemic. American Review of Public Administration, 50(6-7), pp. 614-620.
https://doi.org/10.1177/0275074020941734
LLANO-GUIBARRA, N. I. & AGUILA-SÁNCHEZ, J. C. (2020). Conferencias de prensa y COVID-19: explorando la respuesta gubernamental mexicana desde la comunicación en salud. Revista Española de Comunicación en Salud, (S1), pp. 319-327.
https://doi.org/10.20318/recs.2020.5451
MAIER, C. (2008). Traducción corpórea: meditaciones sobre la mediación. DeSignis. Publicación de la Federación Latinoamericana de Semiótica (FELS), (12), pp. 41-48. https://www.redalyc.org/pdf/6060/606066731005.pdf
MANFREDI-SÁNCHEZ, J. L., AMADO-SUÁREZ, A., & WAISBORD, S. (2020). Twitter presidencial ante la COVID-19: Entre el populismo y la política pop. Comunicar. Revista Científica de Educomunicación, 29(66), pp. 83-94.
https://doi.org/10.3916/C66-2021-07
MARTÍNEZ-ESTRELLA, E. C. (2020). Uso de personajes y metáforas en la gestión de la crisis sanitaria del COVID-19. Revisión de la comunicación de sanidad pública en España y México. Revista Española de Comunicación en Salud, (S1), pp. 319-327. https://doi.org/10.20318/recs.2020.5458
MCGUIRE, D., CUNNINGHAM, J. E. A., REYNOLDS, K., & MATTHEWS-SMITH, G. (2020). Beathing the virus: an examination of the crisis communications approach taken by New Zealand Prime Minister Jacinda Ardern during the Covid-19 pandemic. Human Resource Development International, 23(4), pp. 361-379.
https://doi.org/10.1080/13678868.2020.1779543
NEWTON, K. (2020). Government Communications, Political Trust, and Complaint Social Behavior: The Politics of Covid-19 in Britain. The Political Quarterly, 91(3), pp. 502-513. https://doi.org/10.1111/1467-923X.12901
OLIVOS-ÁNGELES, M. (2020). La política mediática de Rafael Correa (2007-2017) y Andrés Manuel López Obrador (2018-2024). De Raíz Diversa, 7(14), pp. 21-45. http://dx.doi.org/10.22201/ppela.24487988e.2020.14.77189
RODRÍGUEZ-BLANCO, V. (2020). ¿Se vulneró el derecho a recibir información durante el primer estado de alarma en la crisis del COVID 19? Revista Española de la Transparencia, (12), pp. 227-246. https://doi.org/10.51915/ret.136
SCIURANO, G. A. & RUBINSTEIN, I. F. (2017). “Desfasajes entre visibilidades y discursos televisivos: el aporte de la semiótica a los estudios de género y medios”. En Pardo, N.G. & Ospina, L. E. (Compiladores), Miradas, Lenguajes y Perspectivas Semióticas. Aportes desde América Latina (pp. 683-696). Universidad Nacional de Colombia- Instituto Caro y Cuervo.
SILVA-LOPES, I. & ULYSSÉA-LEAL, D. (2020). Entre a pandemia e o negacionismo: a comunicação de riscos da Covid-19 pelo Ministério da Saúde do Brasil. Chasqui. Revista Latinoamericana de Comunicación, (145), pp. 261-280.
https://doi.org/10.16921/chasqui.v1i145.4350
VERÓN, E. (1993). La semiosis social. Fragmentos de una teoría de la discursividad. Gedisa.
____ (2003 [1983]). Está ahí, lo veo, me habla. Revista Comunicativa, Enonciation et cinéma, (38), pp. 1-28. https://www.biblioteca.org.ar/libros/656151.pdf
WOLF, M. (1979). Sociologías de la vida cotidiana. Teorema.
Similar Articles
- José Luis Torres-Martín, Andrea Castro-Martínez, Pablo Díaz-Morilla, Cristina Pérez Ordóñez, Women executives and creators in the audiovisual sector. Analysis of Spanish fiction series in the catalogs of Amazon Prime Video, Movistar+, and Netflix (2019-2021) , Perspectivas de la Comunicación: Vol. 15 No. 2 (2022): July - December
- Alfredo Arceo Vacas, Rafael Barberá González, Sergio Álvarez Sánchez, The context of perception generated on Twitter for the Spanish electoral debates of December 2015 and June 2016: treatment of the credibility factors by the candidates , Perspectivas de la Comunicación: Vol. 13 No. 2 (2020): July-December
- Danielle Tavares Teixeira, Guidelines for a scientific communication policy for the University of the State of Mato Grosso (Brazil) , Perspectivas de la Comunicación: Vol. 12 No. 1 (2019): January - June
- Elena Francés Tecles, Ramón Camaño Puig, Internal communication in primary health centers: A nursing perspective , Perspectivas de la Comunicación: Vol. 16 No. 2 (2023): July - December
- Giacomo Buoncompagni, Between cultural mosaics and institutional practices. Between cultural mosaics and institutional practices. Attempting to build a model of intercultural public communication. , Perspectivas de la Comunicación: Vol. 17 (2024): (Publishing on a rolling basis)
- Pablo Manuel Impelluso-Cortés, José Patricio Pérez-Rufí, Formal audiovisual analysis in the opening sequence of the television series: the audiovisual collage in Godfather of Harlem (MGM+, 2019-) , Perspectivas de la Comunicación: Vol. 17 (2024): (Publishing on a rolling basis)
- Lucía Céspedes, Argentinian magazine Ciencia Nueva (1970-1974): an analysis of its contents, graphic resources, advertising, and readership , Perspectivas de la Comunicación: Vol. 12 No. 1 (2019): January - June
- Daniela Bruno, Verónica Becerro, Flavia Demonte, Communication in/of social research: a review of recent Ibero-American scientific literature , Perspectivas de la Comunicación: Vol. 17 (2024): (Publishing on a rolling basis)
- Carlos Muñiz, Mexican contribution to the study of political communication. Bibliometric analysis of papers in open access journals , Perspectivas de la Comunicación: Vol. 17 (2024): (Publishing on a rolling basis)
- Montserrat Vidal-Mestre, Alfonso Freire-Sánchez, Maria Fitó-Carreras, The journalistic discourse and the elements of message transmission in the podcast and the audiovisual docuseries of true crime. The case of El asesino de la baraja , Perspectivas de la Comunicación: Vol. 17 (2024): (Publishing on a rolling basis)
1 2 3 4 5 6 7 8 9 10 11 12 > >>
You may also start an advanced similarity search for this article.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Perspectivas de la Comunicación - ISSN 0718-4867

This work is licensed under a Creative Commons Attribution 4.0 International License.
- Proposed policy to offer Open Access Journals
Authors who publish with this journal agree to the following terms:
a) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution Attribution (CC -BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
b) Authors are able to adopt licensing agreements for the non-exclusive distribution of the journal's published version of the work (for example, to post it to an institutional repositories or publish it in a monograph), with an acknowledgement of its initial publication in this journal.
c) Authors are allowed and encouraged to post their work online (For example, in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges and increase the citation of published work (See The Effect of Open Access).