The contributions of the popular Latin American to the pop mainstream of communication [Bilingual edition: Spanish – English]

Abstract

In European and North American studies of communication when they refer to communication or popular culture they do it to refer to "the cultural industry" or the media of mainstream entertainment or culture (cinema, TV, music, best sellers). In Latin America, authors such as Pablo Freire, Jesús Martín Barbero, Néstor García Canclini, Bolívar Echeverría and Carlos Monsiváis refer to the popular as what there is of the people, identity and ways of ordinary people. In this essay, we will approach the ways in which the popular is a different way of thinking about communication beyond pop and folklore to constitute a way of understanding, an aesthetic and a bastard and dirty narrative that makes the presence of the other is in another logic of enunciation, politics and culture.