Cancer “cure” on TV: the synthetic phosphoethanolamine controversy in Brazilian television programs
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Aline Bastos
aline.bastos@gmail.com
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Ana Carolina Pontalti Monari
capmonari@gmail.com
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https://doi.org/10.4067/S0718-48672019000100037Abstract
This article aims to investigate how Fantástico and Domingo Espetacular television programs, from TV Globo and TV Record respectively, presented a new scientific discovery - synthetic phosphoethanolamine - to Brazilian society. The simbolic and discursive dispute around the pill was evident in the polyphony presented. Two versions of the same history were presented to the public, virtually at the same time, on two different channels. While Fantástico focused on the hazards of using the chemical compound without therapeutic evidence; Domingo Espetacular focused its approach on patient reports and the possible improvements in health attributed to the "cancer pill". For this study, we have used hermeneutic analysis, as well as science communication and midiatization theories.
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