Content analysis of representation of Public Administration in mass media: evidence from Russia

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Abstract

This article presents a study of mass media`s opinion about the effectiveness of public service in the Republic of Sakha (Yakutia). Data comes from two Republican printed media: newspaper "Yakutia" as the official organ of the Government, and the newspaper "Yakutsk vecherny" as the main opposition media in 2011 (baseline) and 2013 (the year of election of deputies to the State Assembly (Il Tumen)). The study was conducted using the method of content analysis. Results show that mass media are avoiding positive or negative marks and prefer neutral statements. It can mean that society has no clear view about the contribution of public service in the results of socio-economic development. The legitimation of public service remains at a low level.

 

Palabras Clave

Content analysis , public management sociology , legitimation of public service , Russia

Author Biographies

Elena Vasilieva

Elena Vasilieva is Leading Researcher in Academy of sciences of Republic of Sakha (Yakutia), Russia. She got her Candidate Degree in St.-Petersburg State University, Russia, in 2003. Her main research area is civil service and public administration. She is the author of 48 papers and articles, and Management of social potential of civil service (2014). Also she is interested in the study of human capital in government and conceptualisation in corpus linguistics. 

Mariia Rubtcova

Mariia Rubtcova is Associate Professor in the Department of Social Management and Planning at the Saint Petersburg State University, Russia. She got her Candidate Degree in St.-Petersburg State University, Russia, in 2001, and got her Doctoral Degree in 2011 in Herzen State University.Her main research area is an interdisciplinary approach to manageability. She is the author of Sociological Theory of Manageability (Book house, 2010) in addition to approximately 50 papers and articles. She is also interested in the study of identity as socio-communicative practice in national and professional spheres.
  • Pages: 109-118
  • Date Published: 2017-09-14
  • Vol. 10 No. 1 (2017): Enero - Agosto
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Published

2017-09-14

How to Cite

Vasilieva, E., & Rubtcova, M. (2017). Content analysis of representation of Public Administration in mass media: evidence from Russia. Perspectivas De La Comunicación, 10(1), 109–118. Retrieved from https://www.perspectivasdelacomunicacion.cl/index.php/perspectivas/article/view/695

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