Content analysis of representation of Public Administration in mass media: evidence from Russia
Keywords:
Content analysis, public management sociology, legitimation of public service, RussiaAbstract
This article presents a study of mass media`s opinion about the effectiveness of public service in the Republic of Sakha (Yakutia). Data comes from two Republican printed media: newspaper "Yakutia" as the official organ of the Government, and the newspaper "Yakutsk vecherny" as the main opposition media in 2011 (baseline) and 2013 (the year of election of deputies to the State Assembly (Il Tumen)). The study was conducted using the method of content analysis. Results show that mass media are avoiding positive or negative marks and prefer neutral statements. It can mean that society has no clear view about the contribution of public service in the results of socio-economic development. The legitimation of public service remains at a low level.
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