Cinegraf Magazine (1932-1937): specialized criticism, conservative modernism and the search for a national image.
Keywords:
Cinegraf, Argentine cinema, modernism, nationalism, criticismAbstract
The following article analyses Cinegraf magazine, published in Argentina between April 1932 and December 1937 when its director, Carlos Alberto Pessano, retired to dedicate himself exclusively to the technical direction of the Argentinian Cinematographic Institute. I aim an integral approach to the magazine, focusing on the Director‘s editorials, critical texts inside the magazine and the key that images play in this editorial project. Cinegraf is a fundamental object in this period for two main reasons. On one hand, it is a pioneer in the development of a specialized film criticism. On the other, it is a fundamental player in the incipient Argentinian film industry, which the magazine will try to steer from its first steps. In this sense, it debated with local productions, maintained a contradictory relationship with mass culture and imagined a specific visual project for the national image.
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