Women executives and creators in the audiovisual sector. Analysis of Spanish fiction series in the catalogs of Amazon Prime Video, Movistar+, and Netflix (2019-2021)

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https://doi.org/10.56754/0718-4867.1502.217

Abstract

This paper studies the presence of female directors and creators in Spanish fiction series released by Movistar+, Netflix, and Amazon Prime Video between 2019 and 2021. We reviewed the literature, analyzed the technical specifications of the 66 Spanish fiction series released during the study period on the three platforms, and carried out a semi-structured questionnaire with 15 female directors and creators to find out their perspective on the situation of women in the Spanish audiovisual industry. The results indicate a great inequality in decision-making positions, with women occupying 29.7% of these roles. Parity is a distant goal, with only 20.9% of female directors, 32% of female producers, and 33.4% of female scriptwriters, while only 6.1% of titles are conceived with a gender approach. The difficulties faced by women in the sector and the prejudices about their ability are highlighted, as well as the need for them to occupy positions of responsibility and to be able to promote a greater presence of women in the teams.

Palabras Clave

serials , feminism , gender studies , digital platform , audiovisual , equality

Author Biographies

José Luis Torres-Martín, Universidad de Málaga

PhD in Audiovisual Communication from the University of Malaga. Lecturer and researcher at the Department of Audiovisual Communication and Advertising of the Faculty of Communication Sciences at the University of Malaga since 2011. He is currently a member of the PAIDI research group "Research on Transformations in the Communication Ecosystem (Transcomunicar)" and of the research project "Applications (apps) for the production of live audiovisual texts: functional characteristics and interface analysis". With more than twenty publications, his lines of research deal with transmedia narratives, social networks and gender studies in audiovisual fiction. He worked as an editor, camera operator and producer in different Andalusian media for 16 years.

Andrea Castro-Martínez, Universidad de Málaga

PhD in Public Relations and Advertising from the University of Malaga, Seville, Cadiz and Huelva with International Mention. Lecturer and researcher at the University of Malaga since 2016. For eight years she was deputy director of the Communication and Design degrees at EADE, headquarters of the University of Wales in Malaga, where she also taught the degrees and the MBA. She has a degree in Audiovisual Communication and in Advertising and PR from the UMA, and has studied several experts and an MBA. She has worked in different media and has been a teacher and communication consultant. Author of more than thirty publications, her lines of research are public relations, strategic communication, internal communication, new forms of advertising and communication with a gender perspective.

Pablo Díaz-Morilla, EADE Universidad-University of Wales Trinity Saint David y Universidad de Málaga

PhD in Advertising and PR from the University of Malaga, Seville, Cadiz and Huelva with International Mention. Director and teacher of the Bachelor's Degree in Communication at EADE University of Wales in Malaga since 2007 and of the Higher Artistic Education in Design at the León XIII Educational Institution in Malaga since 2014. He holds a degree in Audiovisual Communication from the UMA and is an Expert in Marketing 3.0 from the UNIR. He has been a lecturer and researcher in the Department of Audiovisual Communication and Advertising at the University of Malaga. Author of more than fifteen publications, his lines of research focus on the application of hybrid forms of advertising to commercial communication, organisational communication, internal communication, audiovisual and transmedia narratives

Cristina Pérez Ordóñez, Universidad de Málaga

Lecturer and researcher at the University of Malaga, since 2016. Previously, she developed her professional career in different local, regional and national media. Subsequently, she worked as head of communication and marketing in different companies and institutions, linked to the field of health and social innovation. Independent trainer and consultant, she has worked for different institutions, both public and private, in the field of communication, marketing, advertising, online marketing and social innovation. With a degree in Journalism and a Master in Strategic Management and Innovation in Communication, her current lines of research focus on the music industry, visual analysis, urban art and educational innovation.

  • Pages: 217-248
  • Date Published: 2022-11-02
  • Vol. 15 No. 2 (2022): July - December

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2022-11-02

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Torres-Martín, J. L., Castro-Martínez, A., Díaz-Morilla, P., & Pérez Ordóñez, C. (2022). Women executives and creators in the audiovisual sector. Analysis of Spanish fiction series in the catalogs of Amazon Prime Video, Movistar+, and Netflix (2019-2021). Perspectivas De La Comunicación, 15(2), 217–248. https://doi.org/10.56754/0718-4867.1502.217

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Vol. 15 No. 2 (2022): July - December

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