From likes to change: assessing the impact of citizen engagement on the European Commission’s social media platforms
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Tănase Tasențe
tanase.tasente@365.univ-ovidius.ro
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Mihaela Luminița Sandu
mihaela.sandu@365.univ-ovidius.ro
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Cristina-Dana Popescu
cristina.popescu@365.univ-ovidius.ro
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DOI:
https://doi.org/10.56754/0718-4867.2024.3510Abstract
Introduction: The rise of social media has changed public institution communication, increasing dialogue with citizens and presenting challenges like privacy and misinformation. Aims/Objectives: To study how emotional resonance in communications from the European Commission on social media affects public engagement. Methodology: Analysis of the Commission's social media data (Feb 2019 - Apr 2023) using Fanpagekarma, evaluating participation metrics and sentiments with R. Results: Different emotional tones on platforms impact engagement; both positive and negative emotions correlate with increased interaction. Discussion: Emotional resonance enhances engagement, varying according to the platform, indicating the need for specific communication strategies. Conclusions: Emotional resonance and adaptation to platform norms are key in public engagement. Understanding these dynamics improves communication between the European Commission and the public.
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